Lark Local
Why Google Reviews Matter More Than Ever In today’s digital marketplace, Google Reviews have become the lifeblood of local business success. With 98% of consumers reading online reviews before making purchasing decisions and 87% specifically using Google to evaluate local businesses, these digital testimonials directly impact your bottom line. A strong review profile doesn’t just…
For service-based businesses, local search visibility can make or break success. Google’s algorithm increasingly prioritizes hyper-local results, meaning businesses without optimized location pages miss out on valuable traffic. Local service area pages allow you to target geo-specific keywords, improve Google Business Profile (GBP) rankings, and increase conversion rates from highly qualified local leads. Unlike generic…
The Turning Point in My Web Design Career When I first started helping businesses establish their online presence I was not recommending WordPress for solopreneurs, I experimented with nearly every website builder out there. Like many new designers, I initially gravitated toward platforms like Wix and Squarespace because they promised simplicity. But after struggling through…